Aldi in Australia part 2 - SlideShare
May 25, 2015·ALDI AUSTRALIA Page | 4 2.0 OVERVIEW OF ALDI AUSTRALIA’S CURRENT BUSINESS STRATEGY This case study states that Aldi Australia is a typical ‘hard discounter’ pursuing a cost leadership strategy and the following are its main characteristics. Stocks only about 700 products lines 95% focus on its own brands Limited National brand presence ...